Bps Rebranding After The Us Gulf Of Mexico Oil Spill 2010

BP’s Rebranding After the US Gulf of Mexico Oil Spill 2010 A brand is an organisation, product or service which has created an emotional connection with their consumers in order for them to favour their brand over their competitors. It is incredibly important for brands to keep up their image and one little thing could change the global perception of a business. It takes a lot to maintain a brand image that has been built up over a long period of time and even more to regain it if that reputation is lost. Brands are created through various different aspects such as their visuals, tone of voice, advertising, actions and reputation. The combination of these will leave their consumers with long lasting emotions and perceptions of a particular brand and will effect whether they support a business or not and whether they would favour or avoid it. When a brand looses their image it can cost a lot of money and time to rebrand to prevent complete failure of the product or service. I will be writing this essay on the powerful rebranding of BP oil and gas supplies and how they overcame the crisis of the US oil spill. The oil spill happened on the 20th April 2010 and had a huge effect on the company’s image, reputation and success. The incident effected the brands image which meant consumers started favouring other gas and oil brands as BP no longer had the long lasting reliability that the public chose them for. The company was founded in 1908 after William D’Arcy gambled aShow MoreRelatedBp s Rebranding After The Us Gulf Of Mexico Oil Spill 20101792 Words   |  8 PagesBP’s Rebranding After The US Gulf of Mexico Oil Spill 2010 A brand is an organisation, product or service which has created an emotional connection with their consumers in order for them to favour their brand over their competitors. It is incredibly important for brands to keep up their image and one little thing could change the global perception of a business. It takes a lot to maintain a brand image that has been built up over a long period of time and even more to regain it if that reputationRead MoreEssay on BP Oil Spill in the Gulf of Mexico3115 Words   |  13 Pages An oil spill of 4.9 million barrels, which happened in 2010, created not only turmoil for the environment, but caused the economy to take a great hit from the loss of an important raw material. Transocean were the owners of the oil rig drilling on behalf of BP, who were the ones at fault for the spill. This event caused a stir in both the government and non-governmental organizations, because of the extensive damage that it caused. Federal investigations were put under way to determine theRead MoreAre There Any Aspects of Bp’s Ethical Culture That Could Have Contributed to the Gulf Coast Oil Spill Disaster?8553 Words   |  35 PagesBP Gulf Coast Disaster and Recovery INTRODUCTION BP, formerly British Petroleum and the Anglo-Persian Oil Company, has experienced a lot of ups and downs over its hundred-year history—from nearly bankrupting its founder William D’Arcy to becoming one of the world’s largest energy companies. BP has also experienced its fair share of controversies regarding business practices, environmental damage, and hazards to workers. It and all other large energy companies have come under fire for releasing hugeRead MoreCompany Valuation Report for Bp20320 Words   |  82 Pagesc. is an energy company with an upstream business of extracting crude oil and downstream business of providing processed energy to companies. It is listed in both the New York Stock Exchange (NYSE) based in the United States of America and the London Stock Exchange (LSE). BP is based in London and they carry out oil prospecting extraction and retail its product in more than 70 countries. Out of the companies operating in the oil industry , the biggest two competitor of BP is ExxonMobil and ChevronRead MoreMedia vs Creative Strategy in Advertising2505 Words   |  11 Pagescreative strategy is BP’s rebranding campaign. In 2003, they adopted a new image and tagline â€Å"Beyond Petroleum† in an effort to rebrand itself as an environmentally responsible company. The strategic brand positioning, with a new visual and creative outlook, seemed like a considerable success with BP being considered one of the most recalled brands in the 2000s (Greyser, 2010). However, the image it created was nothing but negative. The campaign did not seem to correspond with BP’s record – they have

History of Technology Use in Advertising Essay - 3412 Words

Introduction: Chapter 1 1.1 Why is it important to ask this question? It is sometimes easy for consumers and advertisers to forget, but advertising involves a whole ecosystem of creativity, copywriter and art director, planners and Creative Directors, affiliates of the brand, via a plethora of other professionals – and professions – in order for an idea to come to life and hit our TV screens, radio waves, and any other medium available. With a perpetual flux of new technologies, media and ways to market brands, it becomes increasingly important for Creatives to understand their impact on the ways they can affect, and enhance, the creative process in advertising. For industry veteran David Ogilvy, as for hopefully most†¦show more content†¦New technologies can enable advertisers to target their audiences not only as a whole, but in segments, each creative strategy specifically catered to the different particles that make up the audience. Digitization has enabled brands, as well as advertisers, to quantify the successfulness o f an advertising campaign. The amount of clicks received, log-ons entered, credit card details filled out, or even stars rated on the back of an ad campaign can all determine how effective a creative idea has been. The implications of this very specific knowledge are that marketing strategies can more quickly adapt, improve and react to audiences, and advertising agencies can be applauded for the success of their creative output. Similarly, if the campaign flops, a brand can quickly drop an agency, or an agency can oust a creative. To this end, understanding how new technologies will affect one’s creativity becomes critical to one’s livelihood. 1.1 A brief history The individual, and the industry as a whole, needs to understand and embrace new technology, as the latter is contingent on – if not synonymous with – advertising and its constant strive to reinvent itself. Using the 20th century as a starting point, it is obvious that the relationship between advertising and technology has been a consistent, and at times bitter, one. Consistent, because from popular press all the way through to the latest iPad ‘App’, advertisers have engagedShow MoreRelatedPrivacy Issues Under Targeting Advertising1209 Words   |  5 PagesUnder Targeted Advertising Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999)Read MoreAnalysis of Marketing Through History1091 Words   |  5 Pagesintroduction of technology, and an emphasis on providing value to the customer. The Beginnings of Marketing One of the earliest and most successful marketing campaigns were those for the New World. At that time, Great Britain boasted the most advanced advertising, using extravagant language on signs and handbills to get citizens to adventure to the colonies of America. This was believed to have had a substantial impact on emigration and colonization of America. However, advertising in the coloniesRead MoreDigital Marketing And Evolving Technologies Essay1165 Words   |  5 Pages- Final ENG 1101 – MW 12:00p Carl DeSantis July 15, 2015 Digital Marketing and Evolving Technologies Marketing has always been on the cutting edge of technology. The communications technology explosion of the past 40 years has created a complete melding of technology and marketing. Technology not only needs marketing to identify customers and sell products, but marketing must optimize its use of technology to locate and target customers. Universities are offering degree programs in digital marketingRead MoreThe History Background of Advertising1515 Words   |  7 PagesThe History Background of Advertising 02/16/2012 1700’s-1900 Advertising has gone through several periods to be developed to the extent that it is today. Beginning in the 1700’s, the concept of the newspaper began to take hold of the early American Colonies. It wasn’t until 1736 that the concept of advertising became an aspect of newspapers due to its popularization on the count of Benjamin Franklin. Franklin began to use advertisements to sell items such as wine and mathematical instrumentsRead MoreTraditional Marketing And Advertisement And Social Media1344 Words   |  6 PagesTraditional advertising reaches the masses and there is no specified area that an organization is trying to influence. Most people receive advertisements but there is not distinct way to measure. According to Blakeman, (2011), â€Å"Traditional advertising is intrusive; the message arrives uninvited to a disinterested, distracted target. Promotional database-driven vehicles like direct marketing deal with one customer at a time, u sually addressing them by name, whereas traditional advertising vehiclesRead MoreThe History And Development Of Advertising1659 Words   |  7 PagesA Research Paper on The History and Development of Online Advertisement In the beginning of the Internet era, users did not encounter much advertising as they slowly scrolled the infinite pages of the Internet. Now in the midst of an ever- evolving technology based society, the world of marketing and advertisement is making a strong effort to stay up current with the heavy use of the Internet in society. Online and social media advertisements are rapidly changing in an attempt to keep gettingRead MoreThe Culture Industry By Adorno And Horkheimer And The Magic System1625 Words   |  7 Pagestwo-works affected and focused around this topic are; The Culture Industry by Adorno and Horkheimer and The Magic System by Raymond Williams. The Magic System primarily focuses on how advertising development allows the public to grasp and comprehend the meaning, in accordance to be able to perceive modern advertising. Raymond Williams writes from his perspective as a committed socialist, which entails the condition that â€Å"private-sector capitalism cannot fulfil l the needs of a society as a whole† (WilliamsRead MoreIntegrated Marketing Communication1469 Words   |  6 Pagesmarket tools to communicate with customers, such as advertising, sales promotion, public relations, personal selling, Internet communication and direct marketing. (www.firstbase.ca) ‘To a CEO of a multinational corporation, advertising is an essential marketing tool that helps create a brand awareness and loyalty and stimulates demand.’(MBA Knowledge Base) In order to present Renault is a ‘young, strong and innovative brand’ (FUNDINGUNIVERSE), advertising is the core element of integrated marketing communicationRead MoreTeaching And Theories Of Communication939 Words   |  4 Pagesacknowledging some of the basic history and theories in communication, which then helped explain how things were created and then revolutionized, and why. But, I really appreciate how the course took a turn into the future. Mass communication will always hav e a place in the future, and quite frankly, as mass communication progresses, it must always change to keep up with the times. And that is the hardest thing to do, â€Å"keep up with the times.† Learning the history of mass communication is just asRead MoreA Brief Note On Supply Chain And Logistics1139 Words   |  5 Pagesand differences We have seen from above examples that supply chain and logistics is a concept that was not invented by manufacturing industry but was successfully borrowed from the military and implemented to increase its own efficiency. The focus of use of logistics and supply chain in both military and manufacturing is to make sure that people or resources or products reach their destination in time and in correct condition. However, there is also one difference in application of logistics and supply

Neanderthals and Human Evolution free essay sample

The Neanderthals are an extinct species in the homo genus. They lived during the Pleistocene age. The Neanderthals are believed to have lived in most of Eurasia from 120,000 years ago to about 30,000 years ago. They were a more advanced pre-modern variation of the homo genus. The reason they are viewed as more advanced than other Pre-modern hominids is because they made tools, buried their dead they also lived to around forty years of age. This is quite long compared to their contemporaries. Their tools and artifacts characterize what is known as the Mousterian. To be precise the Neanderthals created flake tools. Tools made by the breakage of flakes of stone off of a larger rock. One example of these are the hand axes and smaller tools with a sharp cutting edge. They were large game hunters who were specially adapted to thrive in the frigid conditions of the middle Pleistocene in Europe. We will write a custom essay sample on Neanderthals and Human Evolution or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They seem to have originally evolved in Europe at around 250,000 years ago, but latter expanded into southwest Asia. The Neanderthals appear to have been the first hominids who deliberately buried their dead. The graves sometimes included flowers, tools, and food. This could possibly signify a belief in an afterlife. There is also some evidence that they would as a group care for injured or deficient members of their community showing that they had likely had the capacity for compassion. The first Neanderthal remains were discovered in the Neander valley in Germany. The remains show that the Neanderthals were about five feet tall with a stocky and powerful build. While they did have prominent brow ridges and an occipital bun their brain size is comparable to modern day human size. Their population went in to decline and eventually became extinct when the Homo sapiens began to move in to their territory. There are a couple theories on what occurred at this point. One theory is that Homo sapiens either killed off the Neanderthals or took over so much of the land that the Neanderthals couldn’t survive on what was left to them.